Anuga Select China 2025, held from April 24 - 26, 2025 at Shenzhen Convention and Exhibition Center (Futian), is a key food & beverage expo. Organized by multiple entities, it will host over 800 exhibitors from 40+ countries. The event showcases a vast array of food, beverages, and related food technologies. Special zones like Gourmet Planet and Anuga FoodTec Showcase enhance its appeal. With concurrent industry forums and networking events, it offers great opportunities for business and knowledge sharing in the global food and beverage industry.
1. Exhibition Introduction
Anuga Select China 2025 is set to be a landmark event in the food and beverage industry. As a significant international trade fair, it serves as a crucial platform for global players to converge, exchange ideas, showcase products, and foster business collaborations within the vibrant Chinese market.
2. Exhibition Details
Time: From April 24 to 26, 2025
Venue: Shenzhen Convention and Exhibition Center (Futian), Shenzhen, China
Organizers: Koelnmesse (Beijing) Co., Ltd., in partnership with the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By products, and the Shenzhen Retail Business Association. Their combined efforts ensure a well organized and comprehensive exhibition.
3. Exhibitor and Visitor Scale
Exhibitors: Anticipated to attract over 800 high quality exhibitors and brands hailing from more than 40 countries and regions around the world. These exhibitors will be grouped into over 40 international pavilions, representing diverse regions such as Germany, Turkey, Italy, Poland, Czech Republic, Spain, Romania, the United States, Australia, Uruguay, Argentina, South Korea, Japan, Thailand, Malaysia, Vietnam, Russia, Uzbekistan, Iran, Sri Lanka, Côte d'Ivoire, etc. This wide - ranging participation offers a rich tapestry of global food and beverage products and services.
Visitors: Expected to draw more than 35,000 professional visitors. These include industry professionals from various sectors such as food and beverage distributors, retailers, caterers, food service providers, and representatives from the manufacturing and processing industries. The large number of visitors creates a bustling marketplace with abundant business opportunities.
4. Exhibition Scope
(1) Food Categories
a. Sweets & Snacks: A vast array of candies, chocolates, potato chips, nuts, and other popular snack items will be on display. This category caters to the ever - growing demand for convenient and indulgent food options among consumers.
b. Meat: From fresh cuts of meat to processed meat products like sausages, hams, and ready-to-cook meat items, the meat section will showcase a wide range of products. Additionally, with the rising trend of alternative meat, exhibitors may also present plant based meat substitutes.
c. Dairy: Milk, yogurt, cheese, butter, and other dairy based products will be exhibited. This category emphasizes the importance of dairy in the daily diet and showcases different varieties, including organic and specialty dairy products.
d. Fine Food: High-end and specialty food products will take center stage, such as premium olive oil, artisanal chocolates, rare spices, and luxury food items. These products target consumers with a penchant for unique and high quality culinary experiences.
e. Seafood & Frozen Food: Fresh and frozen seafood, including fish, shellfish, and crustaceans, will be available. Alongside, frozen ready meals, frozen fruits, and vegetables will also be part of the exhibition, highlighting the convenience and versatility of frozen food products.
f. Plant - based & Healthy Food: In line with the global shift towards healthier eating habits, this section will feature plant based proteins, organic foods, health functional foods, and superfoods. Exhibitors will present products that are not only nutritious but also environmentally friendly.
(2) Beverage Categories
a. Coffee & Tea: Different varieties of coffee beans, from single origin to blended, as well as various tea leaves, including black, green, oolong, and herbal teas, will be showcased. Additionally, coffee and tea - related products such as coffee machines, tea sets, and flavorings will also be on display.
b. Drinks (Alcohol & Non-Alcohol): The alcohol section will include wines, spirits, beers, ciders, and other fermented beverages. The non-alcohol segment will feature soft drinks, juices, energy drinks, and bottled water. This category caters to the diverse beverage preferences of consumers.
(3) Food and Beverage Technologies
a. FoodTec: Packaging technologies, food safety inspection equipment, new processing technologies, and food ingredient innovations will be exhibited. This area is crucial for food and beverage companies looking to improve production efficiency, ensure product quality and safety, and develop new and innovative products.
b. Food Service & Technology: Catering services, restaurant equipment, food delivery technologies, and point of sale systems will be on show. This segment is designed to meet the needs of the food service industry, from small cafes to large - scale restaurants and catering companies.
5. Special Exihibition Zones
(1) Gourmet Planet: This zone is dedicated to presenting unique and high-end food products from around the world. It offers visitors a chance to taste and discover global delicacies, providing an immersive culinary experience. Gourmet Planet aims to introduce consumers to new and exotic flavors, promoting cross - cultural food exchanges.
(2) Anuga FoodTec Showcase: Focusing on packaging, food safety, and beverage technologies, this showcase demonstrates the integrity of the production and processing chain. It features cutting - edge solutions that appeal to consumers while meeting the industry’s sustainability goals. Exhibitors in this zone will display the latest advancements in food packaging materials, food safety testing methods, and innovative beverage production technologies.
6. Concurrently Held Events
(1) Industry Forums
a. The 2nd Fermented Food and Nutrition Health Forum: This forum will bring together experts, researchers, and industry professionals to discuss the latest research and development trends in fermented foods and their impact on nutrition and health. It will cover topics such as the health benefits of fermented foods, new fermentation techniques, and the market potential of fermented food products.
b. The 4th Global Food Retail Market Trends Forum: Analyzing the trends in the global food retail market, this forum will provide valuable insights for industry players. It will discuss topics such as e-commerce in food retail, changing consumer shopping behaviors, and the rise of private label products in the retail sector.
c. Forum on Food and Cold Chain Logistics Solutions (co-organized with Logimat China): Focusing on solutions related to food cold chain logistics, this forum aims to improve the efficiency and quality of the cold chain. It will cover aspects such as cold storage technologies, transportation management, and temperature control in the food supply chain.
(2) Thematic Events
a. Foodie Space - Food & Beverage Tasting: Allowing visitors to taste a wide variety of food and beverage products on - site, this event provides a direct sensory experience. It enables consumers to sample new products, discover their preferences, and interact with exhibitors.
b. Tea - Beverage Innovation Challenge: Encouraging innovation in the tea beverage field, this challenge promotes cross - border mixes of ready-to-drink (RTD) and blended teas. It serves as a platform for brand owners, blenders, and shops to showcase their innovative ideas and products, fostering exchanges and collaborations within the industry.
c. ACH 2025 Food and Beverage Trends Release: Releasing the latest trends in the food and beverage industry, this event helps companies stay ahead of the curve. It will present trends in product development, consumer preferences, marketing strategies, and technological advancements in the food and beverage sector.
(3) Business Matchmaking & Hosted Buyer Programme
In-depth cooperation with over 20 industry institutions will be carried out to organize more than 1,000 delegation buyers. This programme helps exhibitors achieve accurate matchmaking with top buyers in domestic distribution, retail, and catering chain channels. Hosted buyers can enjoy a series of VIP privileges, such as official invitations, access to the online showroom for pre - matching business partners, round trip flight tickets (in some cases), accommodation (up to 2 room nights and up to 2 individuals per company), and on site perks like free lunch coupons and access to the piazza VIP lounge (coffee & snacks).
7. Significance of Anuga Select China 2025
(1) Market Access: For international food and beverage companies, Anuga Select China 2025 serves as a golden opportunity to enter the vast Chinese market, especially the South China and Guangdong - Hong Kong - Macao Greater Bay Area markets. These regions have a high - income population with a strong appetite for diverse food and beverage products.
(2) Knowledge Exchange: The event facilitates the exchange of knowledge and ideas among industry professionals. Through the various forums and events, participants can learn about the latest global industry trends, technological advancements, and best practices. This knowledge sharing can drive innovation and growth within the food and beverage industry.
(3) Product Showcase: Exhibitors get to showcase their latest products and technologies to a large and targeted audience. This exposure can help them gain brand recognition, expand their customer base, and secure new business partnerships.
(4) Networking: Anuga Select China 2025 provides an excellent networking platform. Industry players can connect with suppliers, distributors, retailers, and other stakeholders, fostering long term business relationships. The networking opportunities can lead to new collaborations, joint ventures, and market expansion strategies.
In conclusion, Anuga Select China 2025 is not just an exhibition; it is a catalyst for the growth and development of the global food and beverage industry in the Chinese market. It brings together the best of the industry, offering a platform for business, innovation, and knowledge sharing.